Upwards of 70% of alliance initiatives fail—despite alliances often driving an important 40% of enterprise revenues. How can you ensure that your alliance initiatives will cross the chasm to scale and generate recurring value for all involved organizations?
In 2018 and beyond, no company, no matter how powerful, can go it alone with market initiatives—partners and alliances are now core and an imperative. This webcast will focus on the 5 key points of success in key go-to-market alliance programs.
Managing Director; Chasm Institute
Principal; Chasm Institute
VP of Marketing & Alliances; WorkSpan